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HSG認(rèn)為，酒店定位是酒店投資經(jīng)營(yíng)中最重要的部分，是構(gòu)建酒店核心競(jìng)爭(zhēng)力的關(guān)鍵。主要涉及市場(chǎng)需求，經(jīng)營(yíng)戰(zhàn)略，經(jīng)營(yíng)項(xiàng)目，核心競(jìng)爭(zhēng)力，建設(shè)面積，功能需求，投資預(yù)算等。HSG根據(jù)收益管理的原理，根據(jù)市場(chǎng)需求狀況及市場(chǎng)調(diào)研的結(jié)論，完成符合市場(chǎng)所能支撐及所需求的項(xiàng)目定位方案。其定位的核心范圍包括：建筑物的外觀風(fēng)格、酒店規(guī)模和檔次、酒店經(jīng)營(yíng)的業(yè)態(tài)、酒店的主題風(fēng)格、整個(gè)項(xiàng)目的商業(yè)模式和開(kāi)發(fā)模式等。HSG經(jīng)過(guò)定位策劃，達(dá)到定位清晰，市場(chǎng)目標(biāo)明確，主題與功能產(chǎn)品新穎獨(dú)特，區(qū)域聯(lián)動(dòng)互動(dòng)關(guān)系明朗，投資分期合理，營(yíng)銷渠道與戰(zhàn)略清楚的目的，并具有落地操作的基礎(chǔ)。

HSG believes that hotel positioning is the most important part of hotel investment and management, and is the key to building the core competitiveness of the hotel. Mainly related to market demand, business strategy, business projects, core competitiveness, construction area, functional requirements, investment budget and so on. According to the principle of revenue management, according to the market demand situation and the conclusion of market research, HSG completes the project positioning scheme which meets the market support and demand. The core scope of its positioning includes: the appearance of the building style, hotel size and grade, hotel business format, Hotel theme style, the business model and development model of the entire project. HSG through positioning planning, to achieve clear positioning, clear market objectives, novel and unique themes and functional products, clear regional interaction, reasonable investment stages, clear marketing channels and strategies, and has the basis for landing operations.