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匯晟環球派出經驗豐富的酒店管理智庫市場調研專員組成的調研團隊，遵循客觀、專業、全面、精準、科學等原則，通過對項目所在地旅游市場及其周邊市場進行實質的調查研究，包括項目地及其周邊的經濟、文化、酒店、旅游、餐飲、會議、娛樂等經營、發展情況，結合國家戰略規劃及當地政府的規劃綱要，完成酒店投資前的市場調研，為酒店定位提供有力的數據支持。

酒店投資市場調研旨在為實現酒店目標市場信息而進行的考察過程，包括投資前公司資金規劃、項目背景、投資環境、酒店客源市場分析、項目地塊條件優劣勢等問題所需相關信息及數據，并實現問題的分析研究結果、得出科學的投資依據。
通常的市場研究，匯晟環球市場調查戰略研究員會把客戶、行業、目標消費群體等通過調研信息聯系起來，并加以對資料和數據作系統的收集、記錄、整理和分析，為項目投資提供科學的信息及數據保障。

調研過程中，除了研究酒店所包含的客房、餐飲、宴會、會議等常規性經營業態，還針對比商業綜合體酒店、餐飲；旅游綜合體及度假小鎮、商業等不同業態，都是匯晟環球的全面調研范圍。

Hui Sheng Global dispatched a team of experienced hotel management think tank Market Research specialists, following the principles of objectivity, professionalism, comprehensiveness, accuracy and science, to conduct a substantive investigation and study of the tourism market and its surrounding markets, including the economic, cultural, Hotel and tourism of the project site and its surrounding areas. With the development of tourism, catering, conference and entertainment, combined with the national strategic planning and the local government's planning outline, the market research before hotel investment is completed to provide a strong data support for hotel positioning.

The purpose of the hotel investment market research is to realize the information of the target market of the hotel, including the relevant information and data needed by the company's capital planning before investment, project background, investment environment, hotel customer market analysis, the advantages and disadvantages of the project site conditions, and to achieve the results of the analysis and study of the problem, and to draw a scientific conclusion. The investment basis of learning.

Usually, market research, market research strategy researchers will link customers, industries, target consumer groups through research information, and systematically collect, record, collate and analyze information and data to provide scientific information and data support for project investment.

In the course of the investigation, besides studying the regular business forms of hotel, such as room, restaurant, banquet and conference, it also aims at comparing the different business forms of hotel and restaurant in commercial complex, tourist complex, resort town and commerce, all of which are the comprehensive research scope of Huisheng Universal.