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HSG認為，酒店定位是酒店投資經營中最重要的部分，是構建酒店核心競爭力的關鍵。主要涉及市場需求，經營戰略，經營項目，核心競爭力，建設面積，功能需求，投資預算等。HSG根據收益管理的原理，根據市場需求狀況及市場調研的結論，完成符合市場所能支撐及所需求的項目定位方案。其定位的核心范圍包括：建筑物的外觀風格、酒店規模和檔次、酒店經營的業態、酒店的主題風格、整個項目的商業模式和開發模式等。HSG經過定位策劃，達到定位清晰，市場目標明確，主題與功能產品新穎獨特，區域聯動互動關系明朗，投資分期合理，營銷渠道與戰略清楚的目的，并具有落地操作的基礎。

HSG believes that hotel positioning is the most important part of hotel investment and management, and is the key to building the core competitiveness of the hotel. Mainly related to market demand, business strategy, business projects, core competitiveness, construction area, functional requirements, investment budget and so on. According to the principle of revenue management, according to the market demand situation and the conclusion of market research, HSG completes the project positioning scheme which meets the market support and demand. The core scope of its positioning includes: the appearance of the building style, hotel size and grade, hotel business format, Hotel theme style, the business model and development model of the entire project. HSG through positioning planning, to achieve clear positioning, clear market objectives, novel and unique themes and functional products, clear regional interaction, reasonable investment stages, clear marketing channels and strategies, and has the basis for landing operations.